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Trademark Registration – Comprehensive Brand Protection

A trademark is a legally protected sign that distinguishes one company’s goods or services from those of its competitors. It may be a name, logo, slogan, or a combination of these. Registration with the Polish Patent Office (UPRP), the EUIPO, or internationally through WIPO grants the exclusive right to use the mark and provides grounds for pursuing claims in the event of infringement. We help assess a mark’s registrability, handle the application, and defend it in contentious proceedings.

Why Register a Trademark?

Trademark rights do not arise automatically when a mark starts being used in business. Without registration, a company does not have exclusive rights to its name or logo, even if it has used them for years. A competitor could register a similar mark and prevent the company from continuing to use its brand.

An unregistered mark is also difficult to defend in a dispute. Enforcing rights based solely on use requires proving that the mark is recognised in the market, which is a longer and less certain process than relying on registered rights.

A registered trademark is also a business asset. It can be valued, licensed, or sold, increasing the company’s value in the eyes of investors and business partners.

UPRP · EUIPO · WIPO

national, EU and international applications

Scope of Services

Our work covers the entire trademark lifecycle, from the initial assessment to defence in a dispute:

We assess registrability

  • checking for conflicts with registered and pending marks in the UPRP, EUIPO and WIPO databases
  • assessing the risk of refusal or opposition from competitors

We prepare the application

  • preparing the list of goods and services in accordance with the Nice Classification
  • preparing the documentation and filing the application with the UPRP or EUIPO, or through WIPO’s Madrid System

We manage the application process

  • responding to objections raised by the office
  • representing you throughout the process until a final registration decision is issued

We manage deadlines and formalities

  • monitoring deadlines and paying official fees in Poland and abroad
  • making changes to trademark registers, such as changes of owner or address

We represent clients in disputes

  • oppositions and applications for invalidation or revocation before the UPRP, EUIPO and foreign offices

We defend your rights in court

  • representation before the Regional Administrative Court and the Supreme Administrative Court
  • negotiations and drafting cease-and-desist letters
  • civil and criminal proceedings concerning infringement of exclusive rights

We advise on brand protection strategy

Who Is This Service For?

Startups and New Brands

Registering a trademark early protects the name and logo before the brand becomes widely recognised and helps avoid costly rebranding.

Small and Medium-Sized Businesses

End-to-end management of trademark registration and protection without the need to hire an in-house legal team.

Large Companies and Corporate Groups

Managing trademark portfolios across multiple countries and coordinating applications and disputes in different jurisdictions.

Individual Creators

Protecting a surname, stage name, or the name of an individual project as a trademark.

How the Engagement Works

01

Consultation

We discuss your brand, its market, and your protection goals to determine the appropriate scope of the application.

02

Registrability Assessment

We check for conflicts with existing marks and assess the likelihood of successful registration.

03

Filing the Application

We prepare the documentation and file the application with the UPRP, EUIPO, or WIPO.

04

Managing the Process Through to a Decision

We respond to office objections and represent you throughout the process until registration.

05

Ongoing Support

We manage deadlines, fees, and renewals, and monitor the market for potential infringements.

Timeline and Cost

Indicative estimates. The exact timeline and cost depend on the scope of the application and how the process unfolds.

How Long Does It Take?

  • UPRP application with no opposition: approximately 5–6 months
  • EU trademark application through EUIPO with no opposition: approximately 4–6 months
  • International registration through WIPO: usually 6–12 months, depending on the countries designated
  • Contentious proceedings (opposition or invalidation) extend the process; the timeline depends on how the case proceeds

How Much Does It Cost?

  • Official fees depend on the number of goods and services classes and the territorial scope of protection (Poland, the EU, or selected countries)
  • Our legal fees are determined individually after reviewing the scope of the application and are provided before work begins
  • An initial consultation helps estimate the total cost of the proceedings before you make a decision

Experience You Can Rely On

50+ lat

of experience in industrial property protection

Hundreds of Applications

trademark applications handled each year for clients in Poland and abroad

Industry Rankings

recognition in IP STARS, WTR 1000 and IAM Patent 1000

Memberships:

INTA

FICPI

AIPPI

Trademark Team

PW

Paweł Wac

Head of the Trademark and Legal Team

SM

Sławomir Mazur

Deputy Head of the Trademark and Legal Team

AS

Anna Stopińska-Ślefarska

President of the Management Board, patent attorney

BK

Bartosz Krakowiak

Member of the Management Board, patent attorney

Frequently Asked Questions

An application filed with the UPRP takes approximately 5–6 months if there is no opposition, and 4–6 months through EUIPO. Contentious proceedings can extend this timeline, depending on how the case proceeds.

The cost consists of official fees, which depend on the number of goods and services classes and the scope of protection, plus our legal fees, which are set individually after reviewing the application.

A company name registered with the KRS or CEIDG provides protection against the use of an identical name in the same industry and region. A trademark protects a sign used for goods or services throughout the territory covered by the registration and provides stronger, more readily enforceable protection.

The office sets a deadline for responding. You can negotiate with the opposing party, for example by narrowing the list of goods and services, or contest the opposition before the office.

Protection lasts 10 years from the filing date and can be renewed indefinitely for further 10-year periods, provided the renewal fees are paid.

In principle, yes. However, errors in the list of goods and services or failure to identify conflicts with existing marks can be difficult to correct after filing. A patent attorney manages the proceedings and represents you in any disputes that may arise.

Related Services

Inventions and Utility Models

Patent applications and protection for technical solutions.

Combating Unfair Competition

Protecting brands against unfair market practices.

Support for SMEs

IP protection strategies tailored to small and medium-sized businesses.

Would you like to register a trademark?

Book a consultation with Paweł Wac, Head of the Trademark and Legal Team.